For such a milestone purchase it is recommended to visually inspect the stone in person to understand its true beauty. Even if a diamond is adequately represented online, sometimes it still isn’t appropriate for you. We suggest you view proportions of the shape and size on the finger and decide if it's suitable for you. This way you can physically see a diamonds true brilliance and ensure you walk away with an exceptional stone.
How can you be sure the image or video is in fact the diamond/engagement ring you are buying? Without a personal inspection there isn’t any real accountability that the diamond pictured/in the video is the same as the description.
Viewing a diamond first hand in-store removes the risk of being misled and ultimately ending up disappointed. It allows you to view a loose diamond before it is set into your Engagement Ring and see exactly the size, quality and sparkle. It also enables you to cross-check the laser inscription with the matching lab certification to authenticate the diamond. It can be challenging to verify the authenticity of diamonds online based on a description only. We have seen Lab-grown diamonds disguised as natural and many inaccurately graded diamonds (if even certified at all) which proves troublesome for uneducated buyers. An obvious but often overlooked risk of buying diamonds online is receiving what you paid for. Diamonds advertised for an usually low price may be inauthentic or a misrepresented product. Usually when something appears too good to be true, it is.
Limited Expert Guidance
Avoid any disappointments of paying a premium for a lower quality diamond and give yourself the opportunity to examine a stone from every angle. Visiting a fine jeweller allows you to be guided by a diamond specialist who can explain all the subtle nuances of the diamonds and communicate with you all the important factors that influence the value of the stone (such as cut, light performance, fluorescence, ratios, the size and position of inclusions). This will assist you in finding exactly what you are looking for and ensure the diamond purchased truly represents the beauty and quality you are seeking. Shopping in-store gives you the opportunity to ask questions, have the grading process explained and compare real life diamonds to help you make an informed decision.
Alternatively, creating a bespoke design in-store allows you to personalise absolutely everything about your Engagement ring. For such an intimate piece of jewellery we understand it's incredibly important to have the opportunity to express yourself through whichever design you choose - as buying a diamond ring is an emotional and deeply personal experience. Creating a custom design in-store makes it possible to tailor every detail to your desires and be involved in each part of the process. From the style of the setting, shape of the claws, addition of hidden halos or peekaboo stones the in-store experience allows you to create a unique Engagement Ring that will be one of a kind.
Although we understand how enticing it may be to purchase your Engagement Ring online, for such a sentimental purchase we recommend making this purchase in-person. Buying a beautiful Engagement Ring should be a memorable experience where you feel assured and confident with your purchase. Opting for the traditional route of buying in-store ensures you receive exceptional service, expert guidance and most importantly inspect a diamond’s brilliance with your own eyes. An in-person buying experience to ensure you get the best value for money and a genuine diamond you are happy with for an exquisite Engagement Ring. This way you can be assured your diamond truly represents the beauty, quality and enduring value you seek.