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The Rise of Sustainable Luxury

The Rise of Sustainable Luxury

The allure of lab-grown diamonds is undeniable, especially when it doesn’t cost the earth.

Lab-Grown diamond production is increasing across the globe, with around 6 to 7 million carats currently being manufactured each year. The epitome of luxury is an Engagement Ring with a Diamond that is sourced in an eco-friendly, ethical and conflict-free way.

With a generation able to access more information than ever before, educated customers are demanding high quality diamonds from companies that lead with integrity and honesty. Millennials and Gen Z are more socially conscious than ever before and have a strong buying power in the modern jewellery market.  Alongside customers - governments, local communities and professional groups have also placed pressure to move towards more sustainable practices.

In response, The Diamond Industry is aiming towards fair working conditions, conflict-free products, lessening their carbon footprint, supporting environmental preservation and providing origin traceability. They have learned that customers are willing to spend more on a product that comes from a sustainable brand. With the Diamond Industry aligning themselves with the market, this has resulted in a range of initiatives to display full disclosure regarding diamond mining practices, from its rough to the polished stone. They have learned that this generation is concerned with the impact of their diamond purchase, and looking to buy from sources that resonate with their personal values.

True provenance of diamonds has always been difficult to prove. Especially when they travel through the hands of multiple vendors from rough to polished diamonds to finished Engagement Rings. A diamond undergoes several transformations between the supply chain on their journey to become polished into a beautiful Diamond. The responsibility to conserve natural resources, preserve global ecosystems, and workers in the diamond industry is more important than ever. In response, the SCS standard was born. 

The SCS standard was created to assess and certify the environmentally and socially responsible production of gemstones and diamonds. The SCS Global service is a third-party international leader in independent environmental certification and standards. The standard is measured on Environmental, Social and Governance (ESG) achievement, Climate Neutrality, Sustainable production practices, Origin Traceability and Sustainable investments to support communities. They are able to assess the supply chain and grade the diamond based upon the production processes throughout the hands of manufacturers, storage, transportation, cutters, polishers, traders, distributors and retailers.  

Striving to achieve zero impact to the people or planet from production, the SCS addresses issues and concerns surrounding blood diamonds, slave labour, child labour and diamonds sourced in war zones. Diamonds sourced from these areas will not receive the SCS-007 Sustainably Rated Diamond certificate.
Other information included in the report includes where the rough stone was sourced, details about the factory/mine, the date of its creation as well as the diamonds grading in the diamond journey report verifying its origins. The SCS-007 certificate is the first to show a transparent journey of the diamond's one-of-a-kind story.

SCS has breakthroughs in technology that can trace diamonds to their mine or lab-grown facility with forensic analysis. Linking precise elements in the stone to the source. The SCS certification also assesses climate footprint from mines and manufacturers based on annual emissions, air quality, water quality, ocean quality. Giving customers the transparency they need to support their purchase.

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The leader in SCS certified diamonds is WD Lab Grown Diamonds.

WD Lab-Grown Diamonds offer the world’s first fully traceable, 100% Climate Neutral and Sustainably rated diamonds. Grown in the USA with patented CVD technology. Their dedication to offering full origin traceability evolved into being the first company worldwide to offer third-party Certified Sustainably Rated and 100% Climate Neutral diamonds that are ‘As Grown’ without any post-growth treatment or colour enhancement.  These high quality CVD (Chemical Vapor Deposition) Type IIA diamonds are developed via sustainable practices that have resulted in a zero carbon footprint since their founding, with zero impacts on the environment.

Founded in 2008 in Washington D.C, this new standard of transparency offers a chain of custody that guarantees a diamond provenance with 99% accuracy. WD Lab-Grown Diamonds is first certified by SCS global services in accordance with their ESG standards. WD Lab-Grown Diamonds are verified with state-of-the-art test and tracing by SCS forensic laboratory to guarantee their diamonds provenance.

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CVD ‘As Grown’ Type IIA diamonds are at the forefront of sustainability due to their high quality and ability to pass SCS criterias, allowing consumers to connect to the trade and buy ethically sourced stones. CVD (Chemical Vapor Deposition) Type IIA are chemically pure diamonds and developed from placing a diamond seed inside a vacuum chamber, filled with carbon gasses and heat to grow into a diamond rough. A CVD ‘As Grown’ produces beautiful real diamonds with a transparent journey and minus any exploitation. Their diamonds address all emissions to achieve carbon neutrality

In order to change the perception of irresponsible sourcing of diamonds and metals, this Lab-Grown process mimics the naturally occurring environment in which diamonds are created without the negative impacts. CVD Lab-Grown Diamonds minimise ecological destruction - they are developed in a way for the least possible release of pollutants into the environment, water and air and negate concerns for spoiling air quality, soil quality and water resources.

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WD Lab-Grown Diamonds are developed to optimise their brilliance, sparkle and fire. They are created using the highest quality Type IIA diamond seeds (the purest and most premium sliver of diamond). This produces ‘As Grown’ near colourless stones producing the whitest and brightest lab-grown diamonds possible. They boast Bespoke diamond growth to specific colours, cut, size and clarities. 

Each WD Lab-Grown Diamond that is 0.5ct or greater is laser inscribed and accompanied with third-party certification from the most trusted and reputable labs IGI (The International Institute) and GCAL (Gem Certification & Assurance Lab).

At Janai Melbourne we always offer the highest quality to all our clients and source our diamonds from ethical suppliers to create our one-of-a-kind Engagement Rings. We believe in investing in a sustainable future and which is why we have partnered with supplier WD Diamonds who share our vision for the next generations of the Diamond Industry.

To custom-design your ring and bring your vision to life, please fill out our booking form below.

1 thoughts on The Rise of Sustainable Luxury

  1. avatar pp says:

    Thank you for sharing this insightful and informative blog post. I found the information you presented to be valuable and the explanations to be easy to understand. To gain further insights, click here.

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